Avarea’s new visuals to support strategy

Aki Böök look and feel, visual change, Yleinen

We have updated company’s visuals to support the KPIs of launched strategy 2015. When moving towards the world of productization and user friendly solutions, we think the visual appearance is one of strong tools of change.

Parts of new visual concept are present at www.avarea.fi, which is the very first example of new look and feel. We also wanted to support the change by replacing Avarea’s symbol with simple and trendy logotype.

Overall, the main target was to look simplier, crispier and faster. Just to support fast decisions.

We are open to any feedback concerning the visual change.