Marketing Analytics Madtrix

Avarea Analytics for MArketing IS now Madtrix!

We have re-branded our marketing analytics products. The new website for the marketing analytics tool is

Visit the web-pages and don’t hesitate to contact us!


Make Impactful Business decisions with easy-to-understand Marketing Reports & Dashboards.
With our fully automated and integrated Marketing Reports & Dashboards you can understand the true impact of Marketing on your Business.

Marketing Data Platform

Create growth and acquire new customers

Operational Efficiency with Automated Reports and Dashboards

● Access to tactical metrics
● Report generation
● Report delivery

Turn marketing and sales activities into business impact

Understanding the Impact of Omni-Channel Marketing Campaigns

● Marketing data automation
● Improve data quality
● Consolidate data for better reporting

Be data driven and deliver measurable results

Superpowers to Marketers with Artificial Intelligence

● Cause and effect of your Marketing campaigns explained
● Recommendations for future projects

Support Your Business Function

We tailor reports for all levels of management making it easy for the entire business to benefit from Marketing reports.

Marketing data platform benefits

  • Make agile marketing decisions based on data
  • Use data to sense and response instead of yearly fixed marketing plans
  • Be always up to date on marketings success against business goals
  • Show marketing and sales activities’ business impact in figures
  • Make budget based on facts and understand where the opportunities are
  • Automate operational reporting with always up to date dashboards
  • Get access to all data in one place for ad-hoc analysis
  • Use all available data instead of what you can handle on spreadsheets
  • Free up time by getting rid of manual reporting process
  • Get multiple views on data and understand omni channel performance against targets
  • Use data driven decisions to meet sales targets
  • Understand how marketing is supporting sales
  • Identify sales growth bottlenecks and opportunities
  • See the whole funnel from top to bottom
  • Significantly speed up the building of sales and marketing analytics data warehouse
  • Reduce operational data warehouse management cost by using SaaS based service
  • Empower your business users by providing them access to fully managed data
  • Free your data science teams from time consuming manual data gathering tasks
  • Automate your customer reporting with always up to date dashboards
  • Provide your customers personalised views on metrics that matter to them
  • Empower your data scientists with managed data for ad-hoc analysis, machine learning and statistical modelling
  • Create data-driven and extended services for your customers

White paper

Download marketing analytics white papers

5 Steps to Data Driven Marketing

1. Define Specific Goals, 2. Map KPIs and Metrics to the Goals, 3. Identify Channels and Data, 4. Design Dashboards and Advanced Analytics use cases, 5. Make a Plan

5 Steps to Data Driven Marketing

Get this white paper now.


Modern Marketing Challenges

What tool should the CMO of digital age use?

Modern Marketing Challenges

Read our solution brief


Do you want to make better marketing decisions?

The best way to learn how Avarea Analytics for Marketing can help you to make better decisions is to get in touch with us.
Do you have questions for us? Can we assist you? Don’t hesitate to contact us.

In Avarea we respect your privacy: we do not tolerate spam or will never sell or give away your information to any third party.