Everyone makes multiple decisions daily or weekly. Decisions can be big or small and can relate to business, private life or even politics. I calculated that during one week I made more than a 100 decisions. Decision making can be fast and intuitive, but also fact-based and analytical or any combination of these. My decision making process varies a lot depending on the possible impact. When I decide what I will eat for dinner, I hardly collect any facts or do a deeper analysis on menu alternatives, because I know that my decision will only affect the atmosphere and feeling of one evening. But if the decision will affect the whole family or a large group I might do little deeper analysis on people’s taste, diets, allergies and preferences as well as the costs.