Category Archive

Below you'll find a list of all posts that have been categorized as “customer analytics”

Profitability – The missing piece in customer segmentation?

It is only a few years ago, that we stood in awe at how Amazon or Zalando knew precisely what …

When we speak about Customer Experience (CXe, CX), what do we talk about? Customer Experience can be defined as meeting …

The Customer Experience Accelerator is a path to a competitive advantage.