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Category Archive

Below you'll find a list of all posts that have been categorized as “customer analytics”

Profitability – The missing piece in customer segmentation?

Mikko Varila 16.6.2017 avarea, customer analytics, Customer insight, customers, data-analytics, data-driven decision-making, profitability

It is only a few years ago, that we stood in awe at how Amazon or Zalando knew precisely what …

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Customer Experience, Customer Insight, and CRM

Aki Böök 14.7.2015 analytics, Blog, CRM, customer analytics, Customer experience, Customer insight, CX, CXe

When we speak about Customer Experience (CXe, CX), what do we talk about? Customer Experience can be defined as meeting …

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"We must deliver better customer experience."

Aki Böök 2.5.2015 analytics, CEx, customer analytics, Customer experience, CX, CXe, data-driven, share-of-wallet

The Customer Experience Accelerator is a path to a competitive advantage.

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Expertise

  • Advanced analytics
  • Customer analytics
  • IOT analytics
  • Profitability analytics
  • Big data technologies
  • Data visualization
  • Digital marketing and customer data
  • Modern data management
  • BI / DW

Services

  • Accelerator
  • Consulting
  • Projects
  • MyAnalyst

Products

  • Marketing Analytics

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Avarea Oy
Business ID: 2253723-9
Postal address: Rautatieläisenkatu 6, 00520 Helsinki
Walk-in address: Kellosilta 7
Tel. 02900 51170

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