Profitability – The missing piece in customer segmentation? Mikko Varila 16.6.2017 avarea, customer analytics, Customer insight, customers, data-analytics, data-driven decision-making, profitability It is only a few years ago, that we stood in awe at how Amazon or Zalando knew precisely what … Read More Read More
Customer Experience, Customer Insight, and CRM Aki Böök 14.7.2015 analytics, Blog, CRM, customer analytics, Customer experience, Customer insight, CX, CXe When we speak about Customer Experience (CXe, CX), what do we talk about? Customer Experience can be defined as meeting … Read More Read More
"We must deliver better customer experience." Aki Böök 2.5.2015 analytics, CEx, customer analytics, Customer experience, CX, CXe, data-driven, share-of-wallet The Customer Experience Accelerator is a path to a competitive advantage. Read More