The Profitability Accelerator produces insight for customer and product profitability.
Everyone makes multiple decisions daily or weekly. Decisions can be big or small and can relate to business, private life or even politics. I calculated that during one week I made more than a 100 decisions. Decision making can be fast and intuitive, but also fact-based and analytical or any combination of these. My decision making process varies a lot depending on the possible impact. When I decide what I will eat for dinner, I hardly collect any facts or do a deeper analysis on menu alternatives, because I know that my decision will only affect the atmosphere and feeling of one evening. But if the decision will affect the whole family or a large group I might do little deeper analysis on people’s taste, diets, allergies and preferences as well as the costs.